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Greater Noida: The Training Department at GNIT CM College, in collaboration with JKSD Infotech pvt ltd,recently organized a comprehensive three-day workshop on Digital Marketing, aiming to equip students with practical skills in this rapidly evolving field. The sessions were led by industry expert Mr. Jitesh Mathur, who brought a wealth of knowledge and hands-on experience to the classroom.

On the first day, Mr. Mathur introduced students to Google Business Listing, a fundamental tool for businesses looking to enhance their online visibility. He explained the importance of managing a business profile on Google, covering how to set up, verify, and optimize a listing for greater reach on Google Search and Maps. Students were guided through creating a strong digital footprint by adding relevant business details, photos, and engaging with customer reviews, which collectively help attract more clients and improve credibility.The second day focused on Website Development, providing students with essential skills to build and manage a business website—a critical platform for digital marketing. Mr. Mathur covered the basics of website design, including HTML, CSS, and JavaScript, as well as practical tips on using website-building platforms like WordPress. Through step-by-step guidance, students learned to create user-friendly, mobile-responsive websites optimized for SEO to rank higher in search results. They also practiced integrating crucial features such as navigation menus, product showcases, and contact forms. Throughout the workshop, students engaged in hands-on activities and received personalized feedback, allowing them to apply what they learned in real time. By the end of the three-day event, participants had gained invaluable skills in setting up a Google Business Listing and developing websites—two pillars of a strong online presence. This collaboration between GNIT CM and JKSD provided a robust foundation for students eager to dive into digital marketing, empowering them with tools and insights to make an impact in today’s digital world.