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Inviting the National Capital to Witness the Biggest Sourcing Show of Uttar Pradesh
New Delhi, July 15, 2024 – Uttar Pradesh Government & India Expo Centre & Mart jointly hold
a Road Show in the national capital on July 15, 2024, at Hotel Royal Plaza, 19, Ashoka Road, Connaught Place, New Delhi as a vibrant precursor to the much-anticipated UP International
Trade Show 2024. This is said to be the biggest ever-sourcing event of the State that is being organized by the Uttar Pradesh Government, in association with the India Expo Centre & Mart. The UPITS 2024 Road Show is proudly taken out by organizers to engage more people, especially domestic buyers, with the event. This Road Show marks a significant milestone in the lead-up to UPITS 2024, scheduled from September 25 to 29, 2024.
It is pertinent to mention that UP International Trade Show is an aspiring initiative of the UP
Government to boost trade and business in different sectors in Uttar Pradesh. Reflecting on the
groundbreaking success of the inaugural UP International Trade Show (UPITS) 2023 which was
inaugurated by Hon’ble President, Smt. Droupadi Murmu and attended by Hon’ble Chief
Minister of Uttar Pradesh, Shri Yogi Adityanath, the event underscored Uttar Pradesh’s
emergence as a formidable force on the global stage, drawing over 500 foreign buyers, 70,000
domestic buyers, and attracting overall more than 300,000 visitors. Emphasizing the state’s
commitment to the ‘Atmanirbhar Bharat’ vision, the success stories of schemes like One District,
One Product (ODOP) were shared, showcasing a significant leap in exports and job creation,
steering Uttar Pradesh towards the goal of becoming a trillion-dollar economy as envisioned by
Hon’ble Chief Minister, Shri Yogi Adityanath which sets up a concrete ground for the second
edition of UPITS.

The Road Show was headed by Shri Alok Kumar, Principal Secretary Department of M.S.M.E.
& Export Promotion, Handloom & Textile & Khadi & Gramodyog Dept., Govt. of Uttar Pradesh
alongside senior officials from Uttar Pradesh and witnessed the convergence of other esteemed
dignitaries. Organized by the Department of MSME & Export Promotion, Government of Uttar
Pradesh, in collaboration with India Exposition Mart Limited (IEML), Greater Noida, the event
spotlighted the strategic preparations and visionary outlook for the upcoming UPITS 2024.
A press meeting was addressed by Hon’ble Shri Alok Kumar, Principal Secretary Department of
M.S.M.E. & Export Promotion; Shri Pawan Aggarwal, Joint Commissioner Exports, Uttar
Pradesh Export Promotion Council, Govt. of U.P; Sh. Rajesh Kumar, Commissioner & Director,
Directorate for Promotion of Industries and Enterprises, Government of UP and Sh. Rajkamal
Yadav Additional Commissioner, Directorate for Promotion of Industries and Enterprises,
Government of UP ahead of the Road Show to introduce the second edition of UP International
Trade Show that is scheduled to be held from 25 – 29 September 2024 in the premises of India
Expo Centre & Mart.
Shri Rajesh Kumar, IAS, Commissioner & Director, Directorate for Promotion of Industries and Enterprises, Government of UP, in his welcome speech, stated that UPITS
2024 marks a significant achievement as the inaugural all-encompassing platform to display the
complete range of products and industries throughout Uttar Pradesh. The event fulfils an
essential requirement for a specialized platform at both international and national levels,
facilitating connections between businesses in Uttar Pradesh and worldwide purchasers, thereby
promoting expansion and innovation. He expressed confidence that UPITS 2024 would meet and
exceed collective expectations.
Shri Alok Kumar, Principal Secretary Department of M.S.M.E. in his address appealed
everyone to attend the 2
nd UP International Trade Show which is committed to connecting the
manufacturers of Uttar Pradesh with the huge markets not just all across the country, but the
entire world. Also said that we had some apprehensions while organizing the first edition of
UPITS and despite that, we got a great response but this time we are more confident to have a
grand event to showcase the potential of Uttar Pradesh. He urged international partners to
actively promote UPITS 2024 within their networks, inviting them to extend personalized
invitations to buyers, sourcing agents, retailers, and key industry influencers from their
respective countries or regions. He also encouraged the organization of business delegations to
attend the trade show and requested assistance in reaching out to traders, investors and

Shri Pawan Agarwal, Joint Commissioner (Export), Export Promotion Bureau,
Government of UP, delivered a vote of thanks. He expressed his gratitude to everyone who
spared the time to connect with UPITS 2024. He invited all attendees to witness UPITS 2024 and
bring their associates, business partners, friends, and families to the mega trade show to
experience the vibrant growth of Uttar Pradesh in trade and businesses.
Dr. Rakesh Kumar, Chairman, IEML expressed his gratitude towards the UP Govt. for giving
all the aid to organise the mega trade show. He said that this time we’ll include more categories
and sectors not included in the previous edition due to the scarcity of time. He also promised to
display those products and ventures left in the last edition. He added that 2
nd edition of UPITS
will be even grander and set new milestones of success.
Besides, many other senior government officials from Uttar Pradesh graced the event including
Shri. Raj Kamal Yadav, IAS, Additional Commissioner, Directorate for Promotion of Industries
and Enterprises, Government of UP and Senior officials of India Expo Centre & Mart including
Sudeep Sarcar, CEO, India Expo Centre & Mart.
The UPITS 2024 aims to exceed expectations, building on the solid foundation laid by its
predecessor. It promises to be an unparalleled sourcing platform that brings together government
officials, policymakers, industry leaders, entrepreneurs, and international delegates, fostering
opportunities for collaboration and showcasing the best of Uttar Pradesh’s craftsmanship,
innovation, and business potential. Meanwhile, the Council of Buying and Sourcing Consultants
mentioned that they are expecting to generate a huge business during the second UPITS 2024
which is estimated around 4000cr.
The Road Show attracted a diverse audience, including senior officers from the MSME and
Export Promotion Department of Uttar Pradesh, representatives from various focus sectors, trade
associations, chambers of commerce, embassies, and heads of foreign missions. The
overwhelmingly positive response from business representatives and organizational leaders
underscored the high level of anticipation and interest for the upcoming UPIT 2024